Hailing from New York City, HUF burst onto the 1990s San Francisco skate scene with otherworldly power and pop, reaching the height of his profession, while simultaneously orchestrating his next landmark, launching his own mold-breaking, brick and mortar stores in The City. Lightyears ahead of the curve, his vision and curation of those shops would transform HUF from nickname to international trademark. Pindejo didn't just want to skate like HUF, they wanted to look like HUF - to be HUF.
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